MARKETING ANALYTICS
Marketing Analytics Platform
Your proprietary methodology, encoded into software your clients use independently. Off-the-shelf platforms connect your data. Ours preserves the thinking that makes it valuable.
From manual Excel reports to automated, client-facing analytics.
When your methodology outgrows your delivery model
Your methodology works. Your delivery doesn’t scale. Every model still needs your best analyst, and they’re already stretched across three clients.
The math is straightforward: each marketing mix model takes 250 to 400 hours of senior analyst time. Delivery runs three to four months per client. Scaling means hiring more of the one role that’s hardest to fill: senior analysts who understand both the statistics and the client context.
Methodology lives in one person’s head
You’re one resignation away from losing the IP that took years to develop. The variable selection logic, the quality checks, the modeling decisions – none of it is documented in a form anyone else can execute.
Senior analyst is the bottleneck
Every model requires senior oversight from start to finish. Junior analysts can run parts of the process but can’t deliver independently. Capacity is capped by how many senior analysts you can hire and retain.
Services ceiling instead of scale
Revenue grows linearly with headcount. No amount of hiring solves the fundamental constraint: you’re selling analyst hours, not a product. Ten clients means ten times the delivery effort.
3–4 month delivery cycle per client
Model refresh every two to three years because manual delivery is too expensive to run more often. Clients want monthly updates. You can’t deliver them without tripling your team.
Why off-the-shelf platforms can’t encode your IP
The SaaS alternatives solve a different problem. They connect your data sources, normalize formats, and generate dashboards. Good data infrastructure. But they don’t encode the variable selection logic, the quality guardrails, or the modeling decisions that took years to develop.
If the methodology is your competitive advantage, locking it into someone else’s platform creates a new dependency. Your differentiation lives inside a vendor’s product roadmap, subject to their priorities, their pricing changes, and their sunset decisions.What we build
What we build
One build. Your methodology encoded. A platform your clients run on their own while your team focuses on methodology development and strategic partnerships.
Your methodology becomes software
The variable selection rules, the data quality checks, the modeling logic – codified into a system that junior analysts can operate with confidence. The business logic is in the platform, not in the person.
Recurring revenue from day one
Instead of selling analyst hours, you license access to the platform. Clients get faster delivery. You get predictable revenue and the capacity to serve ten times the clients with the same team.
White-label, your brand, your roadmap
The platform ships under your name. You control the product direction. No revenue share, no vendor lock-in. Marketing mix modeling software built to your specification, not a template you customize.
xLab – from 3-month delivery to days
xLab had eight years of proven MMM methodology. Every model still required senior oversight and took three to four months to deliver. Growth was capped by how many senior analysts the company could hire and retain.
We built Phoenix – a platform that codified xLab’s proprietary methodology into software their team operates on their own.
250h → 1 week
Time per model
3mo → 1mo
Model delivery cycle
12mo → 2mo
Analyst onboarding
“Working with this team means I don’t have to wonder whether something will get done – it will, and it will be done well. CodeWeaver helped us to build a platform that genuinely transformed how we deliver MMM to clients, but what I value most is how they work: proactively, with real ownership, and with the kind of quality that makes me trust them with the parts of the product that matter most. They don’t wait to be asked – they bring ideas, flag risks early, and consistently deliver beyond what was scoped. That reliability is rare, and it’s what makes this partnership work.”
– Anna Skrzydło, Head of Product & Head of Analytics, xLab
Methodology to platform in 6 months
Stage 1
Methodology immersion
We spend the first month learning how your analysts think: the decision trees, the quality checks, the judgment calls that separate a good model from a bad one. We don’t need your analysts to write code. We need them to explain their process so we can figure out which parts are automatable and which need human oversight.
Stage 2
Core platform development
Your modeling workflow becomes software. We build the guided interface, the automated quality checks, the data pipeline. Sprint by sprint, reviewed weekly with your team. Every feature is tested against real modeling scenarios, not synthetic data.
Stage 3
Iteration with real users
Your analysts are the first users. They test the platform against real client engagements. We refine based on what they find: edge cases the methodology handles that we didn’t encode, quality thresholds that need calibration, workflow steps that need human review. You launch when the platform matches the quality of your manual delivery.