CASE STUDY · SAAS PRODUCT
AdMochi – Our SaaS, Built End to End
Most software houses build other people’s products. We also build our own. AdMochi is a campaign data-integrity platform we conceived, designed, and shipped end to end – in production since 2021, evolving with every client it serves.
the problem
The hard part was never the campaign
Agencies and in-house teams run campaigns across dozens of platforms, markets, and teams – and the naming behind those campaigns is inconsistent everywhere. The result is reporting chaos: unreliable analytics, hours lost stitching spreadsheets together, and numbers no one fully trusts. The hard part was never launching a campaign – it’s trusting the data it leaves behind. Working in this space over years, we saw the same problem in agency after agency – so we set out to solve it.
From idea to a product we run
What we did
AdMochi is our own product – our idea, built on our own experience in the field. We took it from concept to a live platform: conceiving it, designing the UX, and building the full stack ourselves. And we didn’t build it in isolation – we developed it hand in hand with our clients, getting deep into how their teams actually work and shaping the product around real agency and in-house needs. It’s been running and evolving in production since 2021.
What we built
A platform that enforces campaign data integrity from setup to reporting. Teams define a naming taxonomy once – per client, brand, or market – and AdMochi applies it automatically to every campaign for various platforms. We built it around configuration, not code: a non-technical user can model any client’s naming rules, connect any platform, and define exports without an engineer touching the codebase.
Engineering challenges
A rules engine driven by configuration, not code
Letting a non-technical user define any client’s naming convention – and have it enforced automatically – is hard to get right. The rules must be flexible enough to model arbitrarily complex taxonomies, yet strict enough to validate every single campaign line against them. We built a configurable rule engine with an interface on top, so buyers model their own conventions and the system enforces them, with no code involved.
An extensible integration & export framework
A platform that enforces campaign data integrity from setup to reporting. Teams define a naming taxonomy once – per client, brand, or market – and AdMochi applies it automatically to every campaign for various platforms. We built it around configuration, not code: a non-technical user can model any client’s naming rules, connect any platform, and define exports without an engineer touching the codebase.
A data-integrity layer that guarantees clean input
“100% on-taxonomy, zero manual errors” comes from enforcement at the point of entry – validation that makes off-taxonomy data impossible to create, not something cleaned up later.
Media-plan ingestion
Media plans arrive in all shapes and formats. We import them and map them into one structured model that becomes the blueprint for automated setup.
What clients say
Real feedback from engineering leaders we’ve worked with.
We used AdMochi for our new performance client. It helped us set up campaigns quickly and we could later merge data between different platforms on the fly to report the results. When business requirements changed, we just adjusted and went live the same day.
Agata Daniewska
E-commerce / Performance / Social Lead EssenceMediacom
OUR TRACK RECORD
Product ownership over time
AdMochi is our own product – not a client commission. We’ve owned every stage: concept, validation with real agencies, launch, and four years in production. Maintaining a live SaaS, keeping it reliable, and growing its roadmap over time is the part a portfolio rarely shows – and the clearest sign that building and running a product end to end isn’t new to us.
What AdMochi actually does
Taxonomy engine
Naming conventions defined once, enforced on every campaign automatically. No buyer goes off-taxonomy.
Media plan import
The media plan becomes the blueprint – no retyping, no reformatting. Upload and go.
Automated setup
Tags, UTMs, and trafficking sheets generated automatically, on-taxonomy, with zero manual errors.
Report-ready data
Clean, consistent output across every platform, ready for BI and analytics with no mapping.
Integrations
Works across social, search, display, and retail media in one place.
result
What it delivers in production
AdMochi runs in production for agencies managing campaigns across dozens of brands and multiple markets – every campaign set up consistently, every report ready without manual work. Campaign setup is 85% faster, fully on-taxonomy, and free of manual tagging errors.